spencer lanoue

Spencer Lanoue

Content writer

Latest articles

SEO Opposition Analysis: Understanding Your Competitors' Strategies

Ever wonder what your competitors are up to with their SEO? If you've been curious about how other businesses manage to rank so well in search results, you're not alone. This is where SEO opposition analysis comes into play. Essentially, it's about getting the scoop on what your competitors are doing right and figuring out how you can do it better.

Read more

How to Manage Your Small SEO Business Effectively

Running a small SEO business is like being a tightrope walker. You need balance, precision, and maybe a little bit of flair to keep things moving smoothly. Whether you're just starting or you've been at it for a while, managing everything from client expectations to your own workflow can be tricky. It's not just about knowing the right SEO tactics; it's about managing a business effectively.

Read more

Why Does VidIQ Stop Updating My SEO Score: Find Solutions Here

Ever been caught in the frustrating loop where you're trying to update your SEO score on VidIQ, but things just seem to stall? You're not alone. Many content creators have faced this issue, scratching their heads over why the numbers aren't budging. VidIQ, a tool beloved for its SEO insights, sometimes hits a snag, leaving users wondering what went wrong.

Read more

What Are PPAs in SEO: A Simple Explanation for Marketers

Marketers are always on the lookout for the next big thing to boost their online presence, and SEO holds a treasure trove of strategies to help with that. One of these strategies that often flies under the radar is PPAs. If you're scratching your head and wondering what PPAs are all about, you're not alone. PPAs are an intriguing aspect of SEO that many marketers might not fully appreciate yet.

Read more

How Meta Descriptions Affect SEO Performance

Meta descriptions might seem like a small part of your SEO toolkit, but they can have a surprisingly big role in how your site performs on Google. These little snippets of text can influence whether someone clicks on your link or scrolls past it. And in a world where everyone’s vying for attention, that’s kind of a big deal!

Read more

How to Increase Your Company's SEO: A Step-by-Step Guide

SEO can feel like a mysterious art, but the truth is, it’s more of a strategic science. If you’re looking to increase your company’s presence online, understanding SEO is a great place to start. This topic is vast and ever-changing, but there are some tried-and-true steps you can take to enhance your company's visibility on search engines.

Read more

How to Write an SEO Website Proposal That Wins Clients

Writing an <strong>SEO website proposal</strong> that not only grabs attention but also wins clients can sometimes feel like weaving magic. It's all about striking that perfect balance between showcasing your expertise and addressing your potential client's needs. In today's competitive market, standing out requires a blend of strategy, clear communication, and a touch of creativity.

Read more

Secure Your HubSpot Site: Solve SEO Issues with SSL Certificates

Securing your website is like locking the doors to your house. You wouldn't want strangers wandering in, would you? When it comes to your HubSpot site, an SSL certificate is that lock. It's essential not just for security but also for keeping your site's SEO in good shape. You might be wondering why SSL matters so much for SEO. Well, that's exactly what we're going to chat about today.

Read more

How SEO Copy Aligns with Brand Identity: A Comprehensive Guide

SEO copywriting and brand identity might seem like two separate worlds, but they're more intertwined than you might think. Your brand's identity is the personality of your business, the voice that speaks to your audience. When it comes to SEO, it's all about making sure that voice gets heard by the right people. So how exactly do you align SEO copy with your brand identity? Let's break it down.

Read more

Understanding Weebly SEO Settings: A Quick Guide for Beginners

When you're just starting with Weebly, the excitement of building a shiny new website can sometimes overshadow the nitty-gritty of making sure people actually find it. That's where SEO—search engine optimization—comes into play. If you're scratching your head wondering what that means for your Weebly site, you're not alone. We're here to break it down and make it all a little less mysterious.

Read more

How Fast Should Your SEO Speed Index Be for Optimal Results

When it comes to SEO, there’s a lot to consider, and one of the often-overlooked factors is page speed. The time it takes for your website to load can significantly affect your search engine rankings and, consequently, your traffic and sales. But how fast is fast enough? Let’s talk about how quickly your site should load to get the best results from search engines.

Read more

How to Assess Your SEO Ranking: A Step-by-Step Guide

How often do you find yourself wondering how well your website is really performing in search engines? Understanding your SEO ranking isn't just about knowing where you stand—it's about discovering opportunities to grow and improve. Whether you're a seasoned marketer or just dipping your toes into the SEO pool, this guide is here to help you make sense of it all.

Read more

What Is Roofing Business SEO: A Guide for Contractors

Have you ever wondered how some roofing businesses seem to pop up everywhere online, while others remain hidden in the shadows? Well, the secret sauce is SEO—or search engine optimization, if you prefer the full name. It’s the magic behind getting your business noticed by the right people at the right time. For roofing contractors, understanding SEO can be a bit like learning a new language, but once you get the hang of it, it can be a real game-changer for your business.

Read more

Why Your SEO Rankings Are Dropping and How to Fix It

Have you ever noticed your website’s SEO rankings taking a nosedive and wondered what on earth is going on? It can be a bit like discovering your favorite coffee shop has stopped serving your go-to brew—confusing and frustrating. But before you start panicking, remember, ranking drops are common and usually fixable with the right steps.

Read more

How to Optimize Your Homepage SEO for Better Rankings

When it comes to your website, the homepage is like the front porch of your online presence. It’s the first impression users get, and like any good first impression, you want it to be memorable for all the right reasons. But how do you make sure it stands out in the vast ocean of the internet? The secret lies in optimizing your homepage for SEO. It's not just about stuffing in keywords or having a pretty design; it's about making your site visible to search engines and users alike.

Read more

Why SEO Matters: Boosting Visibility and Driving Growth

SEO. It might sound like just another tech buzzword, but it’s actually a powerful tool that can change the game for your business. Whether you're running a small online store or managing a large company, getting comfortable with SEO can make a big difference in how people find and interact with your brand.

Read more

How Social Media Boosts Local SEO for Small Businesses

Social media and SEO might seem like two separate worlds, but for small business owners, they offer a powerful synergy. If you've ever wondered how your favorite local coffee shop pops up when you Google "best latte near me," social media may be playing a part. The truth is, social media can significantly influence local SEO, helping small businesses reach more local customers.

Read more

How to Make Your Website SEO and AdWords Ready

Getting your website ready for SEO and AdWords can seem like a mountain to climb, but it's more like a hike with a rewarding view at the top. If you've ever wondered how to make your website more attractive to search engines and potential customers, you're in the right place. Today, I'm sharing tips and tricks to help your site shine, both in terms of SEO and AdWords.

Read more

How to Add Header Codes for Better SEO

Ever considered how those little snippets of code in your website's header could make a big difference in your site's search engine performance? Adding header codes might sound a bit technical, but it's a game-changer for refining how search engines interact with your site. From metadata to structured data, these codes can help you improve your site's visibility on search engines.

Read more

How to Label Images for SEO: A Step-by-Step Guide

Ever noticed how some websites seem to pop up everywhere on Google, while others need to be looked up with a magnifying glass? The secret often lies in the details, like how images are labeled for SEO. Labeling images might sound like a minor task, but it's a small change that can lead to significant results. If you're looking to boost your site's visibility, understanding how to label images effectively is a great place to start.

Read more

How Santa Claus Uses SEO to Spread Holiday Cheer

When you think of Santa Claus, you probably picture a jolly man in a red suit, flying reindeer, and a sack full of presents. But Santa Claus, like any savvy operator, has embraced modern tools to spread holiday cheer far and wide. These days, Santa's secret weapon isn't just in his workshop; it's in the magical world of SEO.

Read more

How to Improve SEO Results for Your Ecommerce Store

Running an ecommerce store is like spinning multiple plates at once—there's inventory, customer service, and of course, making sure people can actually find your store online. That last part, the magical process of directing traffic through search engines, is what we call SEO.

Read more

Understanding SEO Terms: A Simple Guide for Beginners

Picture this: you're trying to get more eyes on your website, but you're not quite sure how to make that happen. You've heard whispers about SEO but don't really know where to start. You're not alone! Many people find SEO a bit of a mystery. But don’t worry, we're here to break it down for you.

Read more

First Steps in Technical SEO: Key Areas to Fix Immediately

Technical SEO can often feel like a mysterious world, especially if you're just dipping your toes into it. Whether you're a small business owner trying to bring more traffic to your site or a digital marketer looking to sharpen your skills, understanding the technical side of SEO is crucial. It’s not just about having a pretty website; search engines need to be able to find you, understand you, and rank your pages appropriately.

Read more

Why Your SEO Isn't Ranking Quickly: Key Factors Explained

So, you've put in the hours, crafted some stellar content, and yet your SEO efforts aren't bearing fruit as fast as you'd like. It's a common scenario, but don't worry—you're not alone in this. While SEO is a powerful tool for driving traffic and increasing visibility, it often feels like a slow burn rather than an instant spark.

Read more