spencer lanoue

Spencer Lanoue

Content writer

Latest articles

How to Use Ahrefs for Effective SEO Audits in 2025

Ahrefs is a name that’s been around the SEO block for a while, and if you’re looking to step up your SEO game in 2025, you’re in the right place. SEO audits are like health check-ups for your website, making sure everything’s running smoothly and you’re not missing out on potential traffic. And Ahrefs is one powerful stethoscope.

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Why SEO Matters: Boosting Your Website's Performance

SEO, or search engine optimization, might sound like a techy buzzword that’s only relevant for the digital marketing pros, but it’s really a game-changer for anyone running a website. Whether you're a small business owner, a blogger, or an online retailer, SEO can make a huge difference in how visible your site is on the web. But why exactly does it matter so much, and how can it boost your website's performance?

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How to Optimize Product Pages for SEO: A Step-by-Step Guide

Optimizing product pages for SEO might sound like a complex puzzle, but it doesn't have to be. Think of it as setting the stage for your products to shine in the vast world of online shopping. When done right, SEO can make your product pages more visible, drawing in potential customers like moths to a flame.

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Barnacle SEO: How to Leverage High-Authority Sites for Your Brand

Ever wondered how some brands seem to pop up everywhere you look online? It’s not luck; it’s strategy. One such strategy is barnacle SEO. This approach involves 'attaching' your brand to high-authority sites to enhance your online presence. If you're curious about how this works and how it can benefit your brand, read on.

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How Startups Should Approach SEO: A Step-by-Step Guide

SEO is like a secret handshake for startups. It’s one of those things that everyone talks about, but not everyone knows how to do well. If you’re a founder or part of a small team, getting your head around SEO might seem like just another item on a never-ending to-do list. But, trust me, doing it right can make a huge difference in getting your business noticed online.

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How to Conduct an SEO Audit for Your Law Firm Website

If you’ve ever wondered how to give your law firm’s website a much-needed boost on search engines, you’re in the right place. Conducting an SEO audit can feel a bit like cleaning out a garage you’ve neglected for years. It might seem overwhelming at first, but once you dive in, it’s incredibly satisfying to see everything in its rightful place.

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On-Page vs. Off-Page SEO: A Clear Breakdown for Beginners

When it comes to SEO, there’s a lot to unpack. But one of the first things you’ll hear about is the difference between on-page and off-page SEO. It’s like the yin and yang of getting your website noticed by search engines. But what does each term really mean, and how do they work together to make your site more discoverable?

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How to Optimize Your Landing Page for SEO in 2025

Have you ever wondered why some landing pages seem to effortlessly rank at the top of search engine results while others languish in obscurity? The secret often lies in optimizing for SEO. As we head into 2025, the rules of the game continue to evolve, but fear not—I'm here to guide you through the maze of optimizing your landing page for SEO success.

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What Are Orphan Pages in SEO and Why They Matter

Orphan pages might sound like something out of a mystery novel, but they’re actually a common issue in the world of SEO that can significantly affect your website's performance. These are pages on your site that have no internal links pointing to them. Essentially, they're lost in the digital wilderness, unconnected to the rest of your site’s structure. While they might seem harmless, ignoring them can lead to missed opportunities for improving your site’s SEO.

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How Social Media Impacts SEO: A Comprehensive Analysis

Social media and SEO are like peanut butter and jelly; they might seem unrelated, but together, they create something quite special. While social media doesn’t directly affect your search engine rankings, it plays a significant role in your overall SEO strategy. From driving traffic to your website to helping build brand awareness, social media can indirectly boost your SEO efforts. But how exactly does this all work?

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What Is Managed SEO: A Simple Explanation for Business Owners

Is your business struggling to get noticed online? You might be nodding your head, thinking, "Yes, that's us." Well, you're not alone. Many business owners find themselves in a similar situation, trying to figure out how to stand out in the crowded digital marketplace. One powerful tool you might not have fully explored yet is Managed SEO.

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Why Google AdWords Complements SEO Efforts

Google AdWords and SEO might seem like two separate things, but they actually go hand in hand. Think of them as peanut butter and jelly—great on their own, but even better together. While SEO focuses on organic reach, Google AdWords (now known as Google Ads) gives you that immediate push to get your content in front of your audience.

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Essential Meta Tags for Optimizing SEO: A Complete Guide

Have you ever wondered how some websites seem to magically appear at the top of your search results? It's not just luck or chance; it's often the result of carefully crafted meta tags. These small snippets of code play a significant role in how search engines perceive and rank your site. Without them, your content might be like a needle in a haystack—hard to find!

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How to Run a Successful B2B SEO Campaign: A Step-by-Step Guide

Running a B2B SEO campaign can feel like herding cats—challenging yet rewarding. While B2C SEO often grabs the spotlight, B2B SEO requires a different approach. It’s about connecting with businesses, not just individual consumers. This journey involves understanding your audience, creating valuable content, and building relationships that lead to conversions.

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How Many Technical SEO Elements Should Each Page Have

Understanding how many technical SEO elements each page should have can feel a bit like trying to solve a puzzle with too many pieces. It’s all about balance and knowing which elements are truly necessary to make your pages both search-engine-friendly and user-friendly. In this discussion, we'll explore what you really need for effective technical SEO and how to prioritize these elements without overwhelming yourself.

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How to Leverage Presentations for SEO in 2025

Let's face it, making the most of your presentations for SEO might not be the first thing that comes to mind when you're crafting those killer slides. But in 2025, it's exactly what can set you apart in the digital space. Presentations have evolved into a powerful medium not just for conveying information but also for enhancing your online presence.

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How to Fix SEO Errors on Your Homepage: A Step-by-Step Guide

SEO errors on your homepage can be like a pesky mosquito at a picnic—annoying and disruptive. They can affect your website's performance, potentially driving visitors away before they even get a taste of what you offer. If you've ever wondered why your website isn't attracting as much attention as you'd like, you might want to start by fixing those SEO issues.

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What Is LinkedIn SEO: A Complete Guide to Boost Your Profile Visibility

LinkedIn isn't just a place to showcase your resume anymore—it's a bustling hub for professionals eager to connect, learn, and grow their careers. With over 700 million users, standing out on LinkedIn can feel a bit like trying to find a needle in a haystack. This is where LinkedIn SEO comes into play, helping to boost your profile's visibility and attract the right kind of attention.

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How to Leverage Local SEO for Your Brooklyn Contracting Business

Running a contracting business in Brooklyn? Then you know the competition is fierce, and standing out can feel like a never-ending uphill battle. But what if I told you there's a way to get a leg up on the competition right from your desk? Enter local SEO—a tool that can help your business become the top choice for locals searching for contracting services.

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What Is Crawl in SEO: A Simple Explanation for Beginners

Welcome to the world of SEO, where mastering the art of getting your website noticed can make all the difference. One of the fundamental concepts in SEO is "crawl," a term that might sound a bit creepy but is actually pretty straightforward. So, what exactly is crawl in SEO, and why should you care about it? Let's break it down in simple terms that even your grandma could understand!

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How to Monitor SEO Rankings: A Complete Guide for 2025

Keeping an eye on your SEO rankings can feel a bit like watching the stock market. One day, you’re up; the next, you’re wondering what happened. Understanding how your content performs in search engines is crucial for any business or website owner aiming to attract more visitors and boost online sales. While it might sound complex, monitoring your SEO rankings doesn’t have to be a chore. With the right tools and strategies, you can easily stay on top of your game.

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How to Build Local Citations for Law Firm SEO: A Step-by-Step Guide

So, you're running a law firm and you've heard about the magic of SEO. Well, one crucial component of SEO, especially for local businesses like yours, is building local citations. But what exactly are local citations, and how do you build them effectively for your law firm? Don't worry, we're about to break it all down in a way that makes sense and is actionable.

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How to Navigate SEO During a Recession: A Complete Guide

Recessions can create a tough environment for businesses, affecting everything from consumer confidence to marketing budgets. But here's the silver lining: SEO is one area where you can make a real impact without breaking the bank. Effective SEO strategies can help you maintain and even grow your online presence when times are tough.

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Understanding Authority Score in SEO: What It Means for Your Site

Have you ever wondered why some websites seem to effortlessly climb to the top of search engine results while others struggle to get noticed? One of the factors at play is the website's authority score. This metric can affect your site's ranking and how it is perceived by both search engines and users.

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What Is SEO Law: Understanding Its Impact on Digital Marketing

SEO law might sound like a phrase pulled from a sci-fi novel, but it's a real concept that's becoming increasingly important in digital marketing. If you're involved in online marketing or run your own business, understanding SEO law can be a game-changer in how you approach your digital strategy. But what exactly is SEO law, and why should you care?

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