spencer lanoue

Spencer Lanoue

Content writer

Latest articles

What Is Structured Data in SEO: A Simple Guide for Beginners

Welcome to the world of structured data in SEO! If you've ever wondered how search engines understand and display information in a neat and organized manner, you're in the right place. Structured data is like that secret ingredient that can give your website an edge in search engine results.

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How to Do Video SEO: A Beginner's Guide to Boost Visibility

So, you've got a fantastic video that you're ready to share with the world, but you're not quite sure how to make sure everyone finds it. That's where video SEO comes in. Think of it as a way to make your video stand out in the crowded online space and get it in front of more eyeballs.

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What Is Personal Injury SEO: A Simple Guide for Law Firms

So, you've got a law firm specializing in personal injury cases, and you're wondering how to get more clients through the door. You're not alone. Many law firms are turning to SEO to improve their online presence and attract potential clients. But what exactly is personal injury SEO, and how can you make it work for your firm? Let's break it down in simple terms so you can start making informed decisions that benefit your practice.

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How to Do SEO for Hotels: A Complete Guide for 2025

Running a hotel isn’t just about offering a cozy bed and a warm welcome anymore. In 2025, the game has shifted online, and mastering SEO is more crucial than ever to stand out in a sea of options. Whether you're a small boutique inn or a large chain, your online presence can make or break your success.

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How SEO and AdWords Combine to Boost Your Marketing Strategy

When it comes to digital marketing, combining SEO with AdWords can be a powerful strategy. These two tools, when used together, can significantly increase your brand's online reach and effectiveness. But how do they complement each other, and how can you make the most of their combined potential?

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What Is DR in SEO: Understanding Domain Rating and Its Impact

When you're navigating the vast ocean of SEO metrics, Domain Rating (DR) might pop up quite frequently. It’s one of those numbers that can make you pause and think, "What exactly does this mean for my website?" Domain Rating is used to indicate the strength of a website’s backlink profile, and understanding it can give you valuable insights into your site's SEO performance. But how does it work, and why should you care? Let's break it down.

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What Are Broken Links in SEO & How They Impact Your Website

Broken links are like potholes on the information superhighway. You’re cruising along, expecting a smooth ride, and then suddenly—bam!—you hit a dead end. They're the links on a website that no longer work, leading to error pages that disrupt the user experience. But more than just a nuisance for your visitors, broken links can pose significant problems for your website's SEO. Understanding what they are and how they can affect your site is crucial for maintaining a healthy online presence.

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SEO Agency Pricing: What to Expect in 2025

When thinking about hiring an SEO agency in 2025, you might be wondering what kind of prices you'll be looking at. The world of SEO has always been a bit of a moving target, with strategies and costs evolving alongside search engine algorithms and digital marketing trends. So, what should you expect when it comes to SEO agency pricing in the near future?

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What Is Canonical in SEO: A Simple Explanation for Beginners

Have you ever heard the term "canonical" thrown around in SEO discussions and wondered what it means? You're not alone. Canonical tags are one of those topics that might sound complex but are actually quite straightforward once you get the hang of them. They play a crucial role in helping search engines understand which version of a webpage you want to prioritize when you have similar or duplicate content on your site.

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Off-Page SEO: Enhancing Your Site's Authority and Visibility

When we think about SEO, our minds often jump straight to on-page elements like keywords and meta tags. But there's a whole world beyond your website that can greatly influence how search engines perceive its authority and relevance. Welcome to the exciting domain of off-page SEO, where actions taken outside your site can have a significant impact on your search rankings.

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How to Manage SEO Projects: A Step-by-Step Guide

Managing an SEO project can sometimes feel like assembling a jigsaw puzzle without knowing what the final picture looks like. You have all the pieces—keywords, content, technical tweaks—but putting them together in the right way is what gets you results. Whether you're new to SEO or looking to streamline your approach, understanding the process can make a world of difference.

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What Is Automated SEO: A Simple Explanation for Beginners

Search Engine Optimization, or SEO, is a term that gets thrown around a lot, especially if you've ever dipped your toes into the world of digital marketing. But what happens when you hear about automated SEO? Does it conjure images of robots managing your website's search rankings? It might sound a bit futuristic, but automated SEO is very much here in the present, and it's changing the way businesses think about their online presence.

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How to Build Quality Links for SEO in 2025 in 2025

Link building has long been a cornerstone of effective SEO strategies, and in 2025, it's set to remain crucial. However, the methods and best practices for building quality links have evolved significantly, and staying updated with these changes is essential for anyone looking to keep their site competitive. This article will guide you through the modern landscape of link building, offering practical tips and insights to help you navigate this complex but rewarding aspect of SEO.

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How to Do SEO on Your Own Website: A Beginner’s Guide

So, you've just launched your own website, and now you're wondering how to get it noticed in the vast ocean that is the internet. Well, you're in the right place! SEO, or search engine optimization, is your trusty compass on this journey. It's the magic that makes your website appear in search engine results, drawing more eyes to your content.

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How to Do SEO for a Real Estate Website: A Step-by-Step Guide

Creating a real estate website is just the start; making it visible to potential clients is where the magic happens. SEO is the tool you'll need to ensure your site appears in search results when someone is looking for their dream home. Whether you're a seasoned realtor or just starting, knowing how to optimize your site for search engines is crucial.

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How to Make SEO Reporting Impactful: A Complete Guide

SEO reporting might sound like a dry topic, but it’s actually a powerful tool that can transform how you understand your website’s performance. Think of it as your monthly report card, but instead of grades, you're getting insights into how your site's doing in the big, wide world of Google. If you’re ready to move beyond basic keyword rankings and dive into meaningful insights, you’ve come to the right place.

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What Does SEO Optimized Mean: A Simple Explanation for Beginners

SEO, a term you might have heard tossed around quite a bit, stands for "Search Engine Optimization." It's the art and science of getting your website to show up in search engines like Google when someone types in a related query. But what does it really mean to have your website SEO optimized? And why should you care? These questions are at the heart of today's discussion.

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How to Pitch SEO Services: A Guide for Ecommerce Brands

Pitching SEO services to ecommerce brands can feel like trying to sell ice to someone living in a blizzard. These brands are bombarded with offers, promises, and buzzwords all day long. So, how do you break through the noise and make your pitch irresistible? That's what we're here to unravel. Whether you're new to pitching or looking to sharpen your skills, this guide will help you communicate the real value of SEO to ecommerce brands.

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What Is a SERP in SEO: A Simple Explanation

Search engine results pages, or SERPs, are something we encounter almost daily, even if we don't realize it. Every time you search for something online, you're greeted with a SERP, displaying a list of results that search engines think you'll find helpful. But what exactly makes up a SERP, and why is it such an important concept in SEO?

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How to Do Local SEO: A Beginner's Guide to Boost Your Business

Have you ever wondered how local businesses seem to pop up in your search results just when you need them? Whether you’re searching for a cozy café nearby or a reliable plumber, it’s not just a coincidence. Local SEO, or local search engine optimization, plays a crucial role in connecting businesses with nearby customers. If you’re running a business, or considering starting one, understanding local SEO could be your ticket to attracting more local customers and growing your brand.

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What Is Global SEO: Expanding Your Reach Beyond Borders

Expanding your business globally can feel like leaping into the unknown, but it’s an exciting opportunity to reach a whole new audience. Global SEO is the magic wand that can help you tap into international markets. By optimizing your website for different countries and languages, you can effectively communicate with a global audience and potentially boost your sales.

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How to Write Alt Text for Images to Boost SEO

Ever wondered why some websites pop up on Google more often than others? While there are numerous reasons, one small yet mighty factor is the alt text for images. Alt text isn’t just there for accessibility; it’s a secret weapon for SEO. It helps search engines understand what an image is about, which can boost your site’s search ranking. But how exactly do you write alt text that works its magic on SEO? Let’s break it down together.

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How Long Does an SEO Audit Take: A Quick Guide for 2025

Are you waiting for your SEO audit results like a kid waiting for their favorite toy to arrive in the mail? The anticipation can be a real nail-biter. But just how long does an SEO audit take, anyway? Well, it varies. An SEO audit can be a quick checkup or a deep dive into the intricate world of your website's performance, depending on a few key factors.

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Understanding the Purpose of SEO: Why It Matters for Your Business

Search Engine Optimization, or SEO, might sound like a buzzword, but it's a crucial element for any business hoping to thrive online. Whether you're running a small local shop or a large international company, understanding why SEO matters can be a game changer. It's not just about getting your website seen; it's about getting the right people to see it.

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What Is Competitive Analysis in SEO: Understanding Your Rivals

Competitive analysis in SEO might sound like something only big companies with equally big budgets do, but it’s actually an accessible and insightful practice for businesses of all sizes. At its core, it’s about knowing who you’re up against in search engine rankings and figuring out what makes them tick. But why is this so important? Well, understanding your rivals isn't just about knowing their strengths and weaknesses; it's about leveraging that knowledge to improve your own performance.

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