spencer lanoue

Spencer Lanoue

Content writer

Latest articles

How to Use Product Topic Clusters for Ecommerce SEO Success

Ever wonder how to make your ecommerce website stand out in the crowded online marketplace? It's all about creating a smart SEO strategy, and one of the best ways to do that is by using product topic clusters. This approach not only helps organize your content but also boosts your site's performance on search engines.

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How to Choose Effective Keywords for Your Ecommerce Brand

Choosing the right keywords for your ecommerce brand might feel like you're deciphering a secret language. But don't worry, it's not as mysterious as it seems! With a little guidance, you'll be able to crack the code and help your brand get noticed by the right people.

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How to Create an SEO Proposal for Your Ecommerce Business: A Step-by-Step Guide

Creating an SEO proposal for your ecommerce business might sound like a chore, but think of it as crafting a roadmap to guide your online store to greater heights. With the right SEO strategy, you'll not only attract more visitors but also convert them into loyal customers. So, let's roll up those sleeves and get started on making your ecommerce business shine online.

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Best Platforms for Content Ecommerce: Top 5 Choices for 2025

Choosing the right ecommerce platform is like picking the right pair of shoes. You want something that fits well, supports your goals, and, let's be honest, looks good too. With the explosion of content ecommerce, finding that perfect fit can be daunting. So, how do you make the right choice?

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Creating an SEO Ecommerce Campaign: A Comprehensive Guide

Launching an ecommerce SEO campaign can feel like stepping into a bustling marketplace where everyone is vying for attention. But here's the good news: with the right plan, you can cut through the noise and get your products noticed by the right people. This is where SEO comes into play, acting as your secret weapon to connect with potential customers through search engines like Google.

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Why Internal Linking Matters for Ecommerce SEO Success

Think of your ecommerce website as a sprawling department store. You want customers to easily find what they’re looking for without getting lost or frustrated. Here’s where internal linking comes into play. It’s like those handy store maps that guide shoppers from one department to another, ensuring they find all the treasures they didn’t know they needed. But it’s not just about navigation; internal linking is a powerhouse for boosting your site's SEO, helping your store rank higher in search engine results.

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Cost of SEO for New Ecommerce Websites: What to Expect

Launching a new ecommerce website can feel like stepping into a bustling marketplace where everyone is fighting for attention. You might have an amazing product lineup, a visually stunning site, and seamless user experience, but without SEO, your potential customers might never find you. SEO is crucial for improving your site's visibility on search engines, driving traffic, and ultimately increasing sales.

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How to Use Keywords Effectively in Ecommerce SEO

Have you ever wondered how some ecommerce sites seem to pop up first in your search results, while others are nowhere to be found? The secret sauce often boils down to one thing: effective use of keywords. Keywords are like the compass guiding potential customers to your online store. But using them effectively in ecommerce SEO requires more than just sprinkling them throughout your site. It's about understanding how to use them strategically to connect with the right audience.

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Why HTTPS Matters for SEO on Ecommerce Sites

When you’re running an ecommerce site, you’ve got a lot on your plate. From managing inventory to keeping customers happy, your to-do list never seems to end. But there’s one item that deserves a top spot on that list: securing your site with HTTPS. Why? Because it’s not just about security—HTTPS can significantly influence your SEO, which in turn can drive more traffic and sales to your online store.

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Optimal Ecommerce Category Structure for SEO: A Comprehensive Guide

Is your online store not getting the traction it deserves? If your answer is yes, you're not alone. Many ecommerce businesses struggle with optimizing their site structure for SEO, which can make or break your visibility on search engines. A well-organized category structure not only helps search engines understand your site better but also enhances user experience, making it easier for potential customers to find what they need.

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How to Navigate SEO Challenges When Changing Ecommerce Platforms

Switching ecommerce platforms is like moving to a new house. It's exciting and full of potential, but it also comes with its own set of challenges. One of the biggest hurdles is maintaining your SEO rankings. Imagine pouring years of effort into building your online store's visibility, only to watch it slip away during a platform change. No one wants that, right?

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How to Create Product Content That Boosts Ecommerce Sales

Creating compelling product content that drives ecommerce sales can feel like a marathon. You're crafting words not just to fill space but to connect with potential buyers, telling them, "This is exactly what you need!" Sounds like a big task, right? But don't worry, we're here to break it down into bite-sized pieces for you.

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Ecommerce Content Examples: 10 Inspiring Ideas to Boost Engagement

Creating engaging content for your ecommerce website isn't just about displaying products; it's about telling a story that resonates with your audience. The right content can turn casual browsers into loyal customers by connecting with them on a personal level. Today, we're diving into ten fresh ideas that can elevate your ecommerce content and boost engagement with your audience.

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How to Use Noindex for Multiple Commodity Items in Ecommerce SEO

When it comes to running a successful ecommerce site, managing product pages effectively is essential. Not every product on your site will serve your SEO strategy well, and some might even hurt it. This is where the concept of using "noindex" comes into play. By strategically applying this directive, you can manage how search engines interact with your pages, especially those involving multiple commodity items.

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Does Google Factor Canceled Orders into Ecommerce SEO

When it comes to ecommerce, every little detail seems to matter—right down to how you handle canceled orders. You might be wondering: does Google factor canceled orders into your SEO? It’s a valid question, especially when you’re trying to optimize every aspect of your online store to edge out the competition.

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Best Ecommerce Platforms for SEO in 2025: Top Choices Compared

Choosing the right ecommerce platform can make a world of difference in how your business ranks on search engines. As we look ahead to 2025, it's crucial to find a platform that not only supports your business operations but also gives you the SEO tools you need to stand out. With so many options available, making the right choice can feel a bit overwhelming.

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How to Use Ecommerce Schema Markup to Boost Your SEO

Ever wondered how some online stores seem to magically appear at the top of search results just when you're looking for something specific? There's no magic involved—just a clever use of tools like ecommerce schema markup. It's a way to help search engines better understand and display your products, and it can work wonders for your site's visibility.

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How to Optimize Ecommerce Product Image Links for SEO

When it comes to ecommerce, images often play the unsung hero role in driving conversions. A well-optimized image not only attracts the right audience but also helps in ranking your product pages higher on search engines. But how do you ensure that your product image links are working hard for your SEO efforts?

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Optimal Word Count for Ecommerce SEO: What You Need to Know

Have you ever wondered how long your ecommerce content should be for optimal SEO results? It's a question that many online retailers grapple with, and one that doesn't have a one-size-fits-all answer. But don't worry; we're here to break it down.

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Why SEO Is Crucial for Your Ecommerce Site's Success

SEO might sound like one of those buzzwords you hear thrown around at marketing meetings. But the truth is, it's a big deal for any ecommerce site. Why? Because if search engines can't find you, your customers probably can't either. And in an online world where being seen is half the battle, SEO is your secret weapon.

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How to Optimize Your Shopify Store for SEO: A Step-by-Step Guide

Opening a Shopify store is like setting up a cozy little corner shop on a bustling street. You’ve got your products neatly arranged, your checkout process is smooth, and your store looks good. But, how do you get shoppers to stroll by and, more importantly, stop and browse? That's where SEO enters the picture. It’s all about making your store more visible to those window shoppers of the internet—search engine users.

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How to Handle Discontinued Products in Ecommerce SEO

Handling discontinued products on an ecommerce site can feel like navigating a maze. You might wonder, "What should I do with these pages?" or "How can I prevent them from harming my SEO?" These are common questions for anyone running an online store. The good news is, there are practical steps you can take to manage these pages effectively without losing valuable search traffic.

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Email vs. SEO for Ecommerce: Choosing the Right Strategy

When it comes to promoting your ecommerce store, choosing between email marketing and SEO can feel like deciding between chocolate and vanilla ice cream. Both have their merits, and both can be incredibly effective when used correctly. But how do you know which one is right for your business?

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Should You Use Your Brand Name on Every Product for Ecommerce SEO

Deciding whether to plaster your brand name on every product you sell online can feel like a tightrope walk. On one hand, you want to build brand recognition and trust with your customers. On the other, you're not so keen on cramming your product titles with so many words that they start to sound like a legal document. This balancing act is especially important when it comes to ecommerce SEO. How much should your brand name feature in product listings to get the best of both worlds?

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How to Set Up a Product Ecommerce Site with SEO Success

Setting up a product ecommerce site is like crafting a digital storefront, where your products are neatly displayed, and customers are just a click away from making a purchase. But, how do you make sure that your store isn’t just a needle in the haystack of the internet? Enter SEO—the magical tool that helps your site stand out to search engines and, more importantly, to potential buyers.

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