spencer lanoue

Spencer Lanoue

Content writer

Latest articles

What Comes First in SEO: A Beginner's Guide to Prioritizing Tasks

SEO can feel like a mysterious puzzle, especially if you're just getting started. With so many tasks vying for your attention, it can be tough to know where to begin. Should you jump straight into keyword research, or perhaps focus on optimizing your website's technical aspects first? It's a common dilemma, but fear not—you're not alone in this. Many beginners face the same challenge.

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How to Create a Competitor Analysis Template for SEO in 2025

Ever peeked over at your neighbor's garden to see why their tomatoes are bigger than yours? The digital world has its own version of this, and it’s called competitor analysis. For folks focusing on SEO in 2025, building a competitor analysis template is a bit like that—understanding what your competitors are doing right so you can cultivate your own online presence.

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What Is the SEO Audit Process: A Beginner's Guide

SEO audits might sound like a mysterious process reserved for tech-savvy folks, but they’re crucial for anyone looking to improve their website's performance. If you're keen on attracting more visitors and making your site easier to find, understanding the SEO audit process is your first step. In this guide, we’re going to unpack what an SEO audit involves and how you can tackle it, even if you're just getting started.

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Determining Your SEO Budget: A Guide by Industry and Company Size

Setting the right budget for SEO can feel like walking a tightrope. Spend too little, and you risk invisibility in search results. Spend too much without proper strategy, and it's like throwing money into the void. Whether you're running a small startup or managing a large corporation, understanding how much to allocate for SEO is crucial for your growth.

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How to Create SEO-Friendly Content with Google's E-E-A-T Principles

Creating content that ranks well on Google can feel a bit like solving a mystery. But there’s a guiding framework that can help demystify the process: Google’s E-E-A-T principles. If you haven’t heard of it, E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These principles are essentially Google's way of assessing the quality and relevance of content on the web.

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Benefits of SEO for Home Service Contractors: Boost Your Business

Have you ever tried shouting across a crowded room, hoping to be heard by just one person? That’s what it can feel like trying to reach potential customers without a solid SEO strategy. For home service contractors, the competition is fierce, and standing out online is more crucial than ever. But fear not, because SEO is here to help you cut through the noise.

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What Is Element SEO: A Simple Explanation for Beginners

Have you ever stumbled upon a website that seemed to know exactly what you were searching for? That’s not just luck; it’s the magic of SEO in action. But there's a component of SEO that often gets overlooked, yet it's incredibly important—Element SEO. If you're scratching your head wondering what that means, you're not alone. It's a term that can sound a bit technical, but it’s actually quite straightforward once you get the hang of it.

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What Is a White Hat SEO Consultant: Your Essential Guide

So, you're curious about white hat SEO consultants. Maybe you've heard the term tossed around at work, or perhaps you're considering hiring one to boost your business's presence online. Whatever the case, you're in the right place to get the lowdown on what exactly these consultants do and why they're vital for anyone serious about ethical and effective SEO practices.

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How to Learn SEO from Scratch: A Beginner's Roadmap

So, you're ready to dive into the world of SEO. Whether you're aiming to boost your personal blog or optimize your business website, understanding the basics of SEO is key to getting noticed online. It might seem a bit overwhelming at first, but don't worry—I'm here to guide you through it step by step.

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Understanding SEO in Lighthouse: A Guide for Ecommerce Owners

In the bustling world of ecommerce, understanding and applying SEO can feel a bit like trying to decipher a new language. Yet, it's crucial for getting your online store noticed. Enter Google Lighthouse—a tool that's not only free but incredibly useful for optimizing your site, especially when it comes to SEO.

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How to Create an SEO Plan with Moz: A Step-by-Step Guide

Creating an SEO plan can often seem like a puzzle where you’re not sure if all the pieces are from the same box. But with tools like Moz, setting up an effective SEO strategy becomes a lot more manageable. This blog post breaks down how you can craft an SEO plan using Moz, focusing on step-by-step guidance with practical examples to make it all come together.

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Directory Submission in SEO: What You Need to Know

Directory submission might sound like an old-school SEO tactic, but it still holds some intriguing value. If you’ve ever wondered what it's all about or how it fits into your SEO strategy, you're in the right place. This concept has evolved over time, adapting to changes in search engine algorithms and the digital landscape. Let’s break down what directory submission means, how it can benefit your website, and some practical tips to get started.

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What Is Plumber SEO: A Simple Guide for Local Plumbers

Running a plumbing business comes with its own set of challenges, from managing schedules to ensuring quality service. However, one area that often gets overlooked is how to attract new customers online. That’s where SEO for plumbers comes into play. Think of it as making sure your business doesn’t just exist in the digital world but thrives by being easy to find when people need it the most.

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How to Find Quality SEO Expired Domains: A Step-by-Step Guide

Finding quality expired domains for SEO can feel like searching for a needle in a haystack, but with the right approach, it doesn’t have to be overwhelming. These domains can be valuable assets for anyone looking to enhance their online presence. They already have some history, backlinks, and in some cases, traffic. However, the challenge lies in finding the right ones that can offer true value without any hidden pitfalls.

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What Is Indexing in SEO: A Beginner's Overview

SEO can sometimes feel like navigating a maze, can't it? With so many moving parts, it's easy to get lost. One of those crucial steps in the SEO process is indexing. Without it, all your hard work creating great content and optimizing your site might not even be seen by search engines. So, if you're wondering what indexing is and why it matters, you've come to the right place.

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How to Get Buy-In for SEO: Convincing Stakeholders in 2025

SEO can often feel like a mystical art for those not directly involved, yet its power in driving business growth is undeniable. Convincing stakeholders of its value, however, can be a tricky task. Whether you're dealing with a skeptical CEO or a finance department that doesn’t quite see the value, getting buy-in for SEO is crucial.

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Why Understanding SEO Score Matters for Your Business

SEO might sound like a buzzword, but it's an essential component of any online business strategy. At its core, SEO is about making sure your website gets noticed by search engines like Google. But here's the kicker: it's not just about slapping keywords onto a page and calling it a day. That's where your SEO score comes in. Understanding what this score means and how it affects your business can be the difference between flying high on search engine results or getting buried beneath your competitors.

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How to Scale SEO: A Comprehensive Guide for Ecommerce Growth

Is your ecommerce business ready to take the next step in growth? Scaling SEO might just be the answer you're looking for. With the right tactics, you can increase your store's visibility, drive more traffic, and ultimately boost sales.

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What Is an SEO Lead: Understanding and Generating Them for Your Business

SEO leads are the lifeblood of digital marketing campaigns. But what exactly are they, and why do they matter so much? Well, if you're running a business, understanding SEO leads could be the difference between getting noticed online and being buried under a pile of search engine results. They're essentially potential customers who find you through organic search engine queries, and the secret sauce to turning these leads into loyal customers lies in how you engage with them.

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SEO Roadmap: A Step-by-Step Guide for Beginners

SEO can feel like a mysterious art form, especially for those just stepping into the digital marketing scene. But don't worry, it's not as complex as it may seem. Think of SEO as the set of tools and strategies you use to make your website shine in front of search engines and, ultimately, your audience.

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What Is Conversion in SEO: Understanding Its Impact on Your Business

Conversion is a word you hear thrown around a lot when talking about SEO, but what does it really mean? If you're scratching your head trying to figure this out, you're not alone. Conversion in the context of SEO is a crucial metric that can significantly affect your business's bottom line, yet it's often misunderstood or overlooked.

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SEO Consultant Fees: What You Should Expect to Pay

When you're considering hiring an SEO consultant, one of the first questions that probably pops into your head is, "What will this cost me?" It's a fair question, and one that's not always easy to answer right off the bat. The fees for SEO consulting can vary greatly depending on several factors like the consultant's experience, your business needs, and even your geographical location.

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How to Fix Broken Links for Better SEO Results

Broken links are the digital equivalent of a dead end. They frustrate users and can seriously hinder your website’s performance in search engines. But don’t worry—fixing them doesn't have to be a nightmare. Whether you're running an ecommerce site or a personal blog, keeping your links in check is a must for maintaining a seamless user experience and keeping the SEO gods happy.

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How to Monitor SEO Backlinks: A Step-by-Step Guide

Backlinks are like the secret sauce in the SEO recipe. They might not be the only ingredient, but they sure do add a lot of flavor. If you're an SEO enthusiast or just someone trying to make their website more appealing to search engines, you know how important backlinks can be. But getting them is only half the battle. Monitoring them is where the real game begins.

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How Duplicate Yelp Listings Affect SEO and How to Fix Them

Have you ever wondered how duplicate Yelp listings might mess with your business's online presence? It's a curious issue that can sneak up on your SEO. Duplicate listings can confuse customers and search engines alike, muddling the waters of your business's online reputation.

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