How to Bid on Keywords: A Beginner's Guide to PPC Success
Pay-per-click advertising can seem like a mysterious art form at first glance. You're essentially paying for your website to pop up on search engine results pages, and the whole process revolves around something called "bidding on keywords." But fear not! It's not as intimidating as it sounds. In fact, once you get the hang of it, bidding on keywords is a strategic way to connect with potential customers right when they're looking for what you offer.