How to Create Effective Buyer Personas for B2B Content Marketing
Creating buyer personas might sound like a task for a detective, but in the world of B2B content marketing, it's more like piecing together a puzzle. You gather bits of information about your target audience, and when they finally fit together, you get a clear picture of who you're trying to reach. It's not just about knowing their job title or industry; it's about understanding their challenges, motivations, and goals.