What Is BERT SEO: Understanding Google's AI Update for Better Rankings
When Google introduced BERT, it wasn’t just another tweak to their search algorithm. It was a significant leap forward in how the search engine understands language. BERT, which stands for Bidirectional Encoder Representations from Transformers, is a type of AI that helps Google interpret search queries more like a human. But what does this mean for SEO, and how can you make sure your content aligns with this update? Let’s break it down.