The world of ecommerce is always buzzing with activity, and as we look towards 2025, one thing is clear: having a strong online presence is more crucial than ever. If you’re planning to set up an online store, picking the right ecommerce website builder can make all the difference, especially when it comes to SEO. Why? Because good SEO ensures your store pops up when potential customers are searching for products like yours.
In this post, we’ll walk through some of the best ecommerce website builders out there, specifically focusing on their SEO capabilities. We’ll cover everything from user-friendly interfaces to advanced SEO tools, helping you decide which platform might be your perfect match. Let’s get started!
1. Shopify: A Popular Choice for All
When it comes to ecommerce, Shopify is often the first name that comes to mind. It’s like the reliable old friend who’s always there to lend a hand. Shopify offers a wide range of SEO features that can help your site rank well in search engines. But what exactly makes it such a strong contender for SEO?
Firstly, Shopify’s platform is designed with SEO in mind. It automatically generates a sitemap.xml file, which is a roadmap for search engines to follow. This helps search engines understand the structure of your site, which can lead to better rankings. Additionally, Shopify allows you to edit meta tags, alt text for images, and URLs, giving you control over how your content appears in search results.
Another standout feature is Shopify’s integration with Google Analytics and Google Search Console. These tools offer insights into how your site is performing and identify areas for improvement. Plus, Shopify’s app store offers SEO-focused apps that can enhance your existing efforts. Here’s a quick list of what Shopify brings to the table:
- SEO-friendly URL structures
- Automatic sitemap generation
- Meta tag customization
- Integration with Google Analytics and Search Console
- Access to SEO apps in the Shopify App Store
Overall, Shopify is a solid choice if you’re looking for a platform that combines ease of use with powerful SEO capabilities.
2. WooCommerce: Flexibility and Customization
If you’re someone who enjoys tinkering and customization, WooCommerce might just be your cup of tea. WooCommerce is a free WordPress plugin that turns your site into a fully functional ecommerce store. Its SEO prowess lies in the flexibility and control it offers, especially if you’re familiar with WordPress.
With WooCommerce, you can leverage WordPress’s SEO plugins like Yoast SEO or All in One SEO Pack. These plugins offer comprehensive SEO management, from optimizing meta tags to generating XML sitemaps. They even guide you through optimizing your content for target keywords and provide readability scores to ensure your content is engaging.
The flexibility of WooCommerce also means you can customize your store’s design and functionality to suit your exact needs. However, this comes with a caveat: you might need some technical know-how or be willing to learn the ropes. Here’s what WooCommerce offers:
- Built on WordPress, benefiting from extensive plugin support
- SEO plugins like Yoast for advanced optimization
- Full control over site structure and content
- Highly customizable with themes and extensions
In summary, WooCommerce is a fantastic option if you’re comfortable with WordPress and want maximum flexibility for your ecommerce store.
3. BigCommerce: Built for Growth
BigCommerce is another strong player in the ecommerce arena, especially for businesses looking to scale. It’s designed to handle large product catalogs and high volumes of traffic without breaking a sweat. But how does it fare in terms of SEO?
BigCommerce boasts a robust set of SEO features. It allows for editing of page titles, meta descriptions, and image alt text, which are crucial for SEO. Additionally, it offers SEO-friendly URL structures and automatic XML sitemap generation. One standout feature is its built-in CDN (Content Delivery Network), which ensures fast loading times—a critical factor for both user experience and SEO.
What sets BigCommerce apart is its focus on enterprise-level businesses. It offers advanced analytics and reporting, helping you make data-driven decisions to improve your site’s performance. Here’s a quick rundown of BigCommerce’s SEO features:
- SEO-friendly URLs and automatic sitemaps
- Built-in CDN for faster loading times
- Comprehensive analytics and reporting
- Customizable meta tags and alt text
In essence, BigCommerce is ideal for businesses that are ready to scale and need a platform that can handle their growth while maintaining strong SEO foundations.
4. Wix: Simplicity Meets SEO
Wix might surprise some with its inclusion here, but it’s made significant strides in the SEO department over recent years. Known for its user-friendly drag-and-drop interface, Wix is perfect for beginners who want to get a store up and running quickly without compromising on SEO.
Wix provides an SEO Wiz tool that guides you through optimizing your site step-by-step. It covers essential SEO elements like meta tags and alt text, and even provides a checklist to ensure you’ve covered all bases. Additionally, Wix now offers customizable URL structures and automatic sitemap generation.
One of the key advantages of Wix is its simplicity. You don’t need to be a tech guru to create a professional-looking site. However, this simplicity comes with some limitations compared to more advanced platforms. Here’s what Wix offers in terms of SEO:
- SEO Wiz tool for guided optimization
- Customizable meta tags and alt text
- Automatic sitemap generation
- Beginner-friendly interface
All in all, Wix is a great choice for small businesses or individuals looking to launch their ecommerce store with minimal fuss while still keeping SEO in mind.
5. Squarespace: Design and SEO Hand in Hand
Squarespace is renowned for its beautiful templates and design flexibility. It’s a favorite among creatives who want their ecommerce store to stand out visually. But how does it stack up in the SEO department?
Squarespace offers built-in SEO features that are fairly comprehensive. You can customize page titles, meta descriptions, and image alt text. Additionally, Squarespace automatically generates a sitemap for your site and offers clean, SEO-friendly URL structures.
One of Squarespace’s strengths is its seamless integration with other tools like Google Analytics, allowing you to track your site’s performance and make informed decisions. Here’s a glimpse of what Squarespace offers for SEO:
- Customizable meta tags and alt text
- Automatic sitemap generation
- SEO-friendly URLs
- Integration with Google Analytics
In conclusion, Squarespace is an excellent choice for those who prioritize design and want a platform that doesn’t skimp on SEO features.
6. Weebly: Ease of Use with Solid SEO
Weebly might not be the first name you think of for ecommerce, but it’s worth considering for its ease of use and solid SEO features. It’s particularly suited for small businesses or individuals who want to get online quickly without a steep learning curve.
Weebly offers a range of SEO tools that are easy to access and use. You can edit meta tags, alt text, and URLs, and Weebly automatically generates a sitemap for your site. Additionally, it offers integration with Google Analytics, providing insights into your site’s performance.
While Weebly might not have the advanced features of some other platforms, its simplicity and straightforward SEO tools make it a viable option for beginners. Here’s what Weebly offers:
- SEO-friendly URL structures
- Automatic sitemap generation
- Customizable meta tags and alt text
- Integration with Google Analytics
Overall, Weebly is a solid choice for those who want to dip their toes into ecommerce without getting overwhelmed by complex features.
7. Magento: Power and Flexibility for Experts
Magento is not for the faint-hearted. It’s a powerful platform that offers unparalleled flexibility and customization, making it ideal for experienced developers or businesses with dedicated technical teams.
Magento’s SEO capabilities are extensive. It allows for detailed optimization of meta tags, alt text, and URLs. It also offers advanced features like SEO-friendly URL rewrites and automatic sitemap generation. Moreover, Magento’s platform is designed to handle large inventories and high traffic, making it suitable for big businesses.
However, Magento’s power comes with a steep learning curve. It requires technical expertise to set up and maintain, which might not be ideal for everyone. Here’s a look at what Magento offers:
- Advanced SEO features and customization
- SEO-friendly URL rewrites
- Automatic sitemap generation
- Suitable for large inventories and high traffic
In summary, Magento is a powerhouse for those who have the technical skills to harness its capabilities, offering unmatched flexibility in both design and SEO.
8. Volusion: A Streamlined Experience
Volusion is another ecommerce platform that focuses on providing a streamlined experience for users. It may not have the same level of popularity as Shopify or WooCommerce, but it offers some solid SEO features worth considering.
The platform allows for customization of meta tags, alt text, and URLs. It also provides tools for generating sitemaps and SEO-friendly URL structures. Additionally, Volusion offers integration with Google Analytics, helping you monitor and improve your site’s performance.
Volusion’s user-friendly interface makes it accessible for beginners, while its SEO features cater to those who want to optimize their store’s visibility. Here’s what Volusion offers:
- Customizable meta tags and alt text
- Automatic sitemap generation
- SEO-friendly URL structures
- Integration with Google Analytics
Overall, Volusion provides a balanced mix of ease of use and SEO features, making it a viable option for small to medium-sized businesses.
9. 3dcart: Niche and SEO-Friendly
3dcart might not be as well-known as some other platforms, but it’s a niche option worth considering for its SEO capabilities. It offers a range of features designed to help your site rank well in search engines.
The platform allows for editing of meta tags, alt text, and URLs. It also automatically generates XML sitemaps and offers SEO-friendly URL structures. One standout feature is its built-in blogging platform, which can help you create content that attracts visitors and improves SEO.
3dcart’s focus on SEO makes it a strong contender for businesses looking to optimize their online presence. Here’s what 3dcart offers:
- Customizable meta tags and alt text
- Automatic sitemap generation
- SEO-friendly URL structures
- Built-in blogging platform
In summary, 3dcart is a niche option that provides solid SEO features, making it worth considering for businesses focused on improving their search engine rankings.
Final Thoughts
Choosing the right ecommerce website builder is a crucial step in setting up your online store for success. Each platform offers its unique blend of features, ease of use, and SEO capabilities. From Shopify’s robust app ecosystem to WooCommerce’s flexibility, there’s something for everyone.
If you're looking for a way to amplify your ecommerce business, Pattern could be your answer. We're an SEO agency that doesn't just focus on rankings but on driving real results. By creating programmatic landing pages and conversion-focused content, we help your brand connect with people ready to buy. Plus, we see SEO as a part of a bigger growth strategy, ensuring your investment delivers real ROI. With Pattern, SEO isn't just a guessing game—it's a growth channel that drives sales.