How to Update Your Address for Local SEO Listings Online

Keeping your business information accurate is crucial, especially when it comes to your address. Why? Because your local SEO listings rely heavily on this information to ensure customers find you easily. If you’ve recently moved or plan to do so, updating your address across various online platforms is a must.

In this post, we’ll walk you through the steps to update your address for local SEO listings. From Google My Business to social media profiles, we’ll cover everything you need to know to keep your online presence consistent and accurate.

Why Updating Your Address Matters

First things first, let’s discuss why it’s so important to keep your address up-to-date. When potential customers search for local businesses, they often rely on online directories and maps. If your address is incorrect, you risk losing business to competitors, confusing your customers, and damaging your reputation.

Think about it: if someone is trying to find a nearby coffee shop and they end up in a different location because your address was outdated, they’re not likely to become a regular customer. Consistency in your business information across all platforms helps build trust and ensures that customers can find you easily.

Moreover, search engines like Google take consistency into account when ranking local search results. If your business details are inconsistent, it can affect your rankings, which in turn impacts your visibility to potential customers.

Start with Google My Business

Google My Business (GMB) is one of the most critical platforms for maintaining your local SEO presence. It’s often the first place customers will see your business details when they search on Google Maps or in local search results.

To update your address on GMB, follow these steps:

1. Log in to your Google My Business account.
2. Select the location you want to update.
3. Click on “Info” from the menu.
4. Find your address and click on the pencil icon to edit.
5. Enter your new address and make sure it’s accurate.
6. Save your changes and wait for Google to review and approve the update.

It’s that simple! Once you’ve updated your address here, it will reflect across all Google services, making it easy for customers to find the right location.

Don’t Forget About Bing Places

While Google is the dominant search engine, Bing still holds a significant share of the market, and some customers might find you through Bing Maps or search. Updating your address on Bing Places is just as important.

Here’s how to do it:

1. Sign in to your Bing Places account.
2. Select the business location you need to update.
3. Click on “Edit” to change your business information.
4. Update your address and any other details that might need refreshing.
5. Submit your changes and wait for Bing to verify and publish the updates.

Maintaining your presence on Bing ensures you’re not missing out on potential customers who prefer or happen to use Bing for their searches.

Update Your Social Media Profiles

Your social media profiles are another place where customers might look for your business. Platforms like Facebook, Instagram, and Twitter often display business details, including your address. Keeping this information current is essential for maintaining trust and engagement with your audience.

Facebook

For Facebook, you need to:

1. Log in to your business page.
2. Click on the “About” tab.
3. Find the “Edit Page Info” option.
4. Update your address and ensure all other information is accurate.
5. Save the changes.

Instagram

Instagram doesn’t have a dedicated address field, but you can update your location in the bio section:

1. Go to your profile and tap “Edit Profile.”
2. In the “Bio” section, add your new address or location details.
3. Save your changes.

Twitter

On Twitter, you can include your location in your bio:

1. Navigate to your profile and click “Edit Profile.”
2. Update your location in the “Location” field.
3. Save your changes.

These small updates across your social media platforms ensure that anyone looking for you can easily find your correct location.

Remember Online Directories

There are countless online directories where your business might be listed, such as Yelp, Yellow Pages, and TripAdvisor. These platforms can significantly influence your local SEO, so it’s vital to keep your information accurate here as well.

Updating each directory might seem tedious, but it’s an essential step in maintaining your local SEO. Here’s a general strategy:

• Make a list of all the directories where your business is listed.
• Log in to each account and update your address.
• If you don’t have an account, you might need to claim your business listing to make changes.
• Check for any other outdated information and update it accordingly.

Consistency is key. Ensuring that your details are the same across all platforms helps search engines trust your business information, which can positively affect your rankings.

Use a Listing Management Tool

If the thought of manually updating all your listings feels overwhelming, consider using a listing management tool. These tools can help you update your information across multiple platforms simultaneously, saving you time and effort.

Some popular tools include Moz Local, Yext, and BrightLocal. They offer services like:

• Automated updates across various directories.
• Monitoring for discrepancies in your listings.
• Providing analytics to track your local SEO performance.

While these tools come with a cost, they can be a worthwhile investment if you manage multiple locations or frequently change business details.

Inform Your Customers Directly

While updating your online listings is crucial, don’t forget to inform your existing customers directly about your new address. This can be done through various channels:

• Email newsletters: Send out an announcement email to your subscriber list.
• Website updates: Make sure your website’s contact page reflects the new address.
• In-store signage: If you have a physical location, put up signs to inform walk-in customers about the move.

Keeping your customers in the loop helps maintain their trust and ensures they can still find you after the move.

Monitor Your Online Presence

Once you’ve updated your address, it’s important to continually monitor your online presence to ensure everything remains accurate. Search engines and directories can sometimes revert changes or display old information, especially if they pull data from other sources.

Set a reminder to periodically check your listings and correct any inaccuracies. This proactive approach helps maintain your local SEO efforts and keeps your business information consistent.

Consider Hiring an SEO Professional

If managing your local SEO seems too much to handle on your own, hiring an SEO professional might be the way to go. These experts can ensure that all your business information is accurate and optimized for search engines.

They can also help with other aspects of SEO, such as keyword optimization, content creation, and backlink building, which can further enhance your online visibility.

While this involves an additional cost, the benefits of having a professional handle your SEO can outweigh the expense, especially if it leads to more customers finding your business.

Final Thoughts

Updating your address across your local SEO listings is more than just a simple task; it’s an essential part of maintaining your business’s online presence. From Google My Business to social media and online directories, keeping your information consistent ensures customers can find you easily and helps improve your search rankings.

If you’re looking for a partner to help streamline this process, consider working with Pattern. We specialize in helping ecommerce brands and SaaS startups like yours grow by driving more traffic from Google and converting that traffic into paying customers. Unlike most SEO agencies, we focus on results, not just rankings. Our approach includes creating programmatic landing pages and conversion-focused content to attract and convert visitors efficiently. Plus, we understand that SEO should be part of a broader growth strategy, not a guessing game. By viewing SEO through a performance marketing lens, Pattern ensures every dollar you invest delivers real ROI.