Ecommerce SEO

How to Hide the Blog Author on Shopify: A Step-by-Step Guide

January 31, 2025

Ever felt like you wanted a little more privacy on your Shopify blog? Maybe you're a bit camera shy, or perhaps you just want the content to speak for itself without any author spotlight. Whatever the reason, hiding the blog author on Shopify is a common task that many store owners encounter. The good news? It's not as tricky as you might think.

In this article, we're going to take a look at the steps you can follow to hide the blog author in Shopify. We'll break it down into manageable tasks, explain the process in detail, and provide you with some handy tips along the way. Whether you're new to Shopify or a seasoned pro, by the end of this, you'll have a clear understanding of how to achieve an author-free blog setup.

Understanding the Shopify Theme Structure

Before we get into the nitty-gritty of hiding the blog author, it's important to understand a little bit about how Shopify themes work. Shopify themes are built using a templating language called Liquid. It's kind of like the behind-the-scenes wizardry that makes everything look good and function well on your site.

Each theme has a specific structure and includes several templates, such as product, collection, and blog templates. These templates are essentially the building blocks of your Shopify store. When you make changes to these, you're altering how your store displays information.

In the context of hiding the blog author, you'll be primarily dealing with the blog template. This is where the author information is usually displayed. So, to hide it, you'll be making changes to this specific part of your theme. Don’t worry, though; you won’t need to learn a whole new language. We'll guide you through it with ease.

Locating the Blog Template

First things first, you need to find the blog template in your Shopify theme. Here's how you can do that:

  • Log into your Shopify admin account.
  • Navigate to Online Store and then click on Themes.
  • Find your current theme and click on the Actions dropdown.
  • Select Edit code from the dropdown menu.
  • In the code editor, look for a folder named Templates or Sections.
  • Within that folder, find a file named something like article.liquid or blog.liquid.

This file is where the magic happens. You'll be making your changes here to hide the author information. It's a bit like finding the right chapter in a book before you start editing the story.

Editing the Blog Template

Now that you've found the right file, it's time to do a little editing. This is where you get to exercise your newfound Liquid knowledge. But don't worry, it's not as daunting as it sounds.

Here's a simple step-by-step on what to do next:

  • Open the article.liquid or blog.liquid file.
  • Use the search function (usually Ctrl+F or Command+F) to find code snippets related to the blog author. Look for keywords like {{ article.author }} or {{ blog.author }}.
  • Once you locate these snippets, you can either delete them or comment them out. Commenting out is a safer option if you might want to revert the change later. To comment out a line in Liquid, wrap it in {% comment %} and {% endcomment %}.
  • After making your changes, hit Save to update the file.

And there you have it! The author information should no longer appear on your blog posts. It's like a bit of digital camouflage—your content remains front and center, with no author name in sight.

Previewing Changes

It's always a good idea to preview your changes before making them live. After all, you want to ensure everything looks just right. Here’s how to check things out:

  • Head back to your Online Store in the Shopify admin.
  • Click on Customize next to your active theme.
  • In the theme editor, navigate to your blog section.
  • Check to see if the author information is hidden as expected.

If everything looks good, give yourself a pat on the back. You've successfully hidden the author from your Shopify blog. If not, don't fret. Double-check the code changes you made, and make sure everything is saved properly.

Considering SEO Implications

While hiding the blog author might be your goal, it's essential to think about how this could affect your SEO. Search engines like Google use various signals to determine the credibility and authority of content, and authorship can play a part in that.

If you're a well-known expert in your field, having your name associated with your content could boost its authority. On the other hand, if anonymity suits your brand better, then hiding the author might be the way to go. It's all about balance and what aligns best with your business goals.

Ultimately, the choice is yours, but it's wise to weigh these considerations to ensure you're not unintentionally affecting your site's search rankings. And if you're unsure, consulting with an SEO expert might provide some valuable insights.

Testing Across Devices

With the author information hidden, you'll want to ensure your blog looks great across all devices. This ensures a seamless experience for all visitors, whether they’re on a desktop, tablet, or smartphone.

Here's a quick way to test this:

  • Use your browser's developer tools (usually accessible via right-click > Inspect) to simulate different screen sizes.
  • Navigate through your blog section to see how it appears on various devices.
  • Look for any layout issues or odd spacing that might have resulted from the changes.

Remember, user experience is paramount. A blog that looks good and functions well on all devices will keep visitors engaged and more likely to return.

Backup Your Changes

It's always good practice to keep a backup of any changes you make. This way, if anything goes wrong, you can easily revert to a previous version.

To do this, you can simply copy the original code from the article.liquid file and save it in a separate document before making any changes. Alternatively, Shopify offers a feature to duplicate your theme, allowing you to experiment with changes safely.

A backup acts like a safety net, giving you the confidence to make modifications without the fear of losing your original setup.

Exploring Alternatives

If editing the theme code feels a bit too technical, there are other options. Plenty of Shopify apps are designed to give you more control over your blog's appearance without needing to dive into code.

These apps often come with user-friendly interfaces that allow you to toggle features on and off, including hiding the author. While some are free, others might charge a small fee, but the convenience they offer can be worth it.

Check out the Shopify App Store and search for blog customization apps. Read reviews, compare features, and choose one that suits your needs. It's like hiring a professional decorator to style your home without picking up a paintbrush yourself.

Seeking Professional Help

If you're still uncertain about making these changes yourself, or if you just prefer to leave it to the pros, hiring a Shopify expert might be the best route. These professionals know Shopify inside out and can make the changes for you, ensuring everything is done correctly.

A quick search online or through Shopify's own expert directory will connect you with qualified individuals or agencies. This route offers peace of mind, knowing your site is in capable hands, and you can focus on what you do best: running your business.

Final Thoughts

Congratulations on taking the steps to tailor your Shopify blog to better suit your needs. Hiding the blog author might seem like a small change, but it can significantly impact how your content is perceived and engaged with. It's about finding that right balance between privacy and professionalism.

Speaking of which, if you're looking to take your ecommerce business to the next level, consider working with Pattern. We specialize in driving more traffic from Google and turning that traffic into paying customers. We focus on results, not just rankings, creating content that attracts and converts. With us, SEO isn't just a guessing game; it's a growth channel that drives sales and lowers your customer acquisition costs. Let's make your SEO work for you!

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