Ecommerce SEO

How to Remove Author Names from Your Shopify Blog Posts

January 31, 2025

Are you running a Shopify blog and thinking about removing author names from your blog posts? You’re not alone. Many store owners prefer a more streamlined, anonymous look for their content, focusing attention on the brand rather than individual contributors. Whatever your reason might be, this guide will walk you through the process of removing author names from your Shopify blog posts.

We’ll cover why you might want to make this change, the steps involved in doing so, and a few tips to ensure your blog maintains its professional appearance. Let’s jump right in and simplify this task for you.

Why Remove Author Names?

There are several reasons why you might want to remove author names from your Shopify blog posts. Here are a few to consider:

  • Brand Consistency: When you’re building a brand, consistency is key. Having posts attributed to multiple authors can sometimes dilute your brand’s voice. By removing author names, you can present a unified brand identity.
  • Focus on Content Quality: Some readers might be more interested in the content itself rather than who wrote it. Removing author names can help direct focus solely on the quality and relevance of the post.
  • Anonymous Contributions: If you have guest authors or freelance writers contributing to your blog, you might prefer to keep these contributions anonymous, maintaining a consistent look and feel.
  • Internal Team Contributions: Sometimes posts might be a collaborative effort. In such cases, attributing a single author might not accurately reflect the work involved.

These reasons might resonate with you, or you might have your own unique reasons. Either way, let’s move forward and see how you can implement this change.

Understanding Shopify’s Theme Structure

Before we dive into the specifics, it’s useful to understand a bit about how Shopify themes work. Shopify themes are made up of HTML, CSS, and Liquid (Shopify's templating language). If you've ever tweaked a WordPress site, you'll find this somewhat familiar but with its own quirks.

Liquid is a flexible and powerful language that allows you to dynamically display content. This is where we’ll focus our efforts to hide author names. Knowing your way around the Liquid files can make the process of customizing your Shopify blog a whole lot easier.

Most themes have a series of Liquid files that control different parts of your store. For blog posts, you'll typically be looking at files like article.liquid or blog.liquid. These files dictate how your blog posts are displayed, and they’re the ones we’ll edit to remove author names.

Accessing Your Shopify Theme Code

To start making changes, you’ll need to access your theme’s code. Here’s how you can do that:

  1. Log into Shopify: Head over to your Shopify admin panel and log in with your credentials.
  2. Go to Online Store: In the left-hand menu, find and click on “Online Store.” This will expand a menu where you can manage your themes.
  3. Click on Themes: You’ll see your current theme displayed. Click on the “Actions” button and then select “Edit Code.”

This will take you to the theme code editor, where you can make modifications to your theme's files. Remember, any changes you make here can affect how your site looks and functions, so proceed with caution.

Identifying the Right File to Edit

Now that you’re in the theme code editor, the next step is to find the correct file that contains the author information you want to hide. This will usually be in one of the following files:

  • article.liquid: This file is responsible for the layout of individual blog posts. Here, you might find a line of code that displays the author’s name.
  • blog.liquid: This file might control the overall layout of the blog page, including listings of multiple posts.

To find the right file, you can use the search bar at the top of the code editor. Look for keywords like “author” or “by” to locate the specific lines that display author names. Once you find them, you’re ready to make the necessary changes.

Editing the Liquid Files

Editing the Liquid files involves removing or commenting out the code that displays the author’s name. Here’s a simple way to do it:

  1. Locate the Author Code: In your article.liquid or blog.liquid file, find the line that displays the author. It might look something like this:

{{ article.author }}

This line is responsible for displaying the author’s name.

  1. Comment Out or Remove the Code: You can either remove this line completely or comment it out. Commenting is safer because it allows you to revert the change if needed. To comment out the line, wrap it in Liquid comment tags like this:

{% comment %}
{{ article.author }}
{% endcomment %}

Once you’ve commented or removed the code, save your changes. This will update your theme and the author names should no longer appear on your blog posts.

Testing Your Changes

After making changes to your theme, it’s always a good idea to test and ensure everything looks as expected. Here’s how you can do that:

  1. View Your Blog: Go back to your Shopify store and navigate to your blog. Check a few posts to ensure the author names have been removed.
  2. Check Different Devices: Make sure to check how your blog looks on different devices. Sometimes changes might appear differently on mobile versus desktop.
  3. Browser Compatibility: While Shopify themes are generally cross-browser compatible, it’s a good practice to check your site in different browsers to ensure consistency.

If everything looks good, then you’ve successfully removed author names from your Shopify blog posts!

Maintaining Professionalism

Even without author names, it’s important that your blog maintains a professional appearance. Here are a few tips to keep your blog looking sharp:

  • Consistent Style: Make sure the styling of your blog remains consistent. This includes font choices, colors, and layout.
  • Clear Attribution for Guest Posts: If you occasionally have guest posts, consider adding a small note at the end of the post to mention the contributor, without having their name at the top.
  • Focus on Quality Content: With or without author names, high-quality content remains the most important factor for engaging your audience.

Keeping these points in mind will ensure your blog remains a valuable resource for your readers.

SEO Considerations

One concern you might have is how removing author names affects SEO. While author names are not a direct ranking factor, there are a few things to keep in mind:

  • Content Quality: SEO values high-quality, relevant content. Focus on creating posts that provide value to your readers.
  • Structured Data: If your theme uses structured data, make sure that removing author names doesn’t disrupt this. Structured data helps search engines understand your content better.
  • Authorship Signals: While author names themselves aren’t crucial, the overall credibility of your blog can be enhanced by having clear, authoritative content.

As long as you continue to produce high-quality content, removing author names should not negatively impact your SEO efforts.

Exploring Alternatives

If removing author names doesn’t fully align with your goals, there are alternative approaches you can consider:

  • Use a Generic Author Name: Instead of removing author names entirely, use a generic name like “Team” or “Editor” to maintain anonymity while still attributing content.
  • Highlight Contributors in Other Ways: Create a dedicated “Contributors” page that gives credit to authors without displaying their names on each post.
  • Personalized Author Bios: If your concern is about author recognition, consider adding a personalized author bio section at the end of each post.

These alternatives can strike a balance between anonymity and recognition, depending on your specific needs.

Final Thoughts

We’ve covered a lot of ground on removing author names from your Shopify blog posts. From understanding why you might want to do this, accessing your theme code, and editing Liquid files, to ensuring your blog maintains a professional appearance and considering SEO implications, you should now have a clear path forward.

Speaking of paths forward, if you're looking to supercharge your ecommerce store's growth, Pattern might be your perfect partner. We specialize in driving more traffic from Google and turning that traffic into paying customers. Unlike most SEO agencies that just focus on rankings, we prioritize real results. We craft programmatic landing pages targeting thousands of search terms, ensuring your brand gets found by those ready to buy. Plus, we create conversion-focused content that doesn’t just attract visitors—it turns them into customers. And we don't believe SEO should be a guessing game. At Pattern, we see SEO as part of a bigger growth strategy, making sure every dollar you invest delivers real ROI.

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