Ecommerce SEO

How to Remove Author Name from Your Shopify Blog Posts

January 31, 2025

If you’ve ever wanted to tidy up your Shopify blog and make it a bit more personalized—or less personalized, depending on how you look at it—removing the author name from your blog posts might be on your to-do list. Maybe you want to present a unified voice, or perhaps you just want to keep things simple. Whatever the reason, it’s a manageable task that can make a significant difference in how your blog looks and feels.

In this article, we'll walk you through the steps of removing the author name from your Shopify blog posts. We'll cover why you might want to do it, the methods available, and how to tackle each option with confidence. So grab a cup of coffee (or tea, if that's your thing), and let's get started!

Understanding Shopify's Blog System

Before we jump into the steps for removing the author name, it's helpful to understand how Shopify's blog system works. Shopify is primarily an ecommerce platform, but it also offers blogging capabilities to help you enhance your store’s online presence. Blogs can be a powerful tool for engaging with your audience, improving SEO, and driving traffic to your store. But Shopify's blogging features are a bit different from traditional blogging platforms like WordPress.

In Shopify, blogs are integrated into your store setup. Each blog post can include various elements, including the author name by default. However, unlike some platforms, Shopify doesn’t have a built-in option to hide the author name. This means you’ll need to get a bit creative to achieve the look you want. Fortunately, with a little tweaking, you can customize your blog to match your store’s brand and style.

Why Remove the Author Name?

You might wonder why anyone would want to remove the author name from their blog posts. There are several reasons why this could be a good move for your Shopify store:

  • Unified Brand Voice: Presenting a consistent voice across all your content can help strengthen your brand identity. If multiple people contribute to your blog, removing individual author names can create a more cohesive narrative.
  • Focus on Content: Sometimes, the content itself is the star of the show. Removing the author name can help readers focus on the message rather than who wrote it.
  • Privacy: If your contributors prefer to remain anonymous, or if the posts are ghostwritten, omitting the author’s name can respect those wishes.

Whatever your reason, removing the author name can give your blog a cleaner, more professional appearance.

Method 1: Using Shopify's Theme Code Editor

One of the most effective ways to remove the author name from your Shopify blog posts is by editing the theme code. This method requires a bit of coding knowledge, but don’t worry—I'll guide you through the process step by step.

Step-by-Step Guide:

  1. Access Your Shopify Admin: Log in to your Shopify account and head over to the admin dashboard.
  2. Go to Online Store: In the sidebar, click on “Online Store,” then “Themes.”
  3. Customize the Theme: Find the theme you’re currently using and click on “Actions,” then select “Edit code.”
  4. Locate the Blog Template: In the Templates folder, look for a file named article.liquid or blog.liquid. This file controls the layout of your blog posts.
  5. Edit the Code: Search within the file for the author’s name display code. It might look something like {{ article.author }}. You’ll want to comment out or delete this line of code.
  6. Save Your Changes: After making the changes, click “Save” to update your theme.

By following these steps, you should be able to remove the author name from your blog posts. Remember to preview your changes to ensure everything looks okay before going live.

Method 2: Using CSS to Hide the Author Name

If you’re not comfortable editing theme code, or if you want a quicker method, you can use CSS to hide the author name. This method doesn’t actually remove the author’s name from the HTML, but it makes it invisible to visitors.

Step-by-Step Guide:

  1. Access Your Theme: Go to your Shopify admin, click “Online Store,” then “Themes.”
  2. Edit Code: Select the theme you’re using, click “Actions,” then choose “Edit code.”
  3. Open the CSS File: In the Assets folder, locate a file named theme.scss.liquid or something similar.
  4. Add CSS Code: At the bottom of the file, add the following CSS code to hide the author name:
    .author-name-class {
    display: none;
    }
    Replace .author-name-class with the actual class name of the author element, which you can find using your browser’s inspection tool.
  5. Save and Preview: Click “Save,” then preview your blog to ensure the author name is hidden.

This method is less invasive than editing the theme code, and it can be easily reversed by removing the CSS code if you change your mind later.

Method 3: Using a Shopify App

For those who prefer a more hands-off approach, Shopify’s App Store offers various apps that can help you customize your blog, including hiding the author name. While some apps are free, others may require a subscription or one-time payment.

Choosing the Right App:

  • Search for Blog Apps: Visit the Shopify App Store and search for apps related to blog customization.
  • Check Reviews and Features: Look for apps with good reviews and features that match your needs. Some apps offer more than just hiding the author name, such as SEO tools and blog enhancements.
  • Install and Configure: Once you’ve chosen an app, install it and follow the setup instructions. Most apps have user-friendly interfaces that don’t require coding skills.

Using an app can be a great solution if you want more functionality or if you’re not comfortable making manual changes to your theme. Just be mindful of any additional costs involved.

Method 4: Using Liquid Variables

Shopify’s Liquid templating language can also be leveraged to hide the author name. This method is a bit more advanced, but it offers flexibility for developers familiar with Liquid.

Step-by-Step Guide:

  1. Edit Your Theme Code: Access the theme code editor as described in Method 1.
  2. Locate the Blog Template: Open the article.liquid or blog.liquid file.
  3. Modify Liquid Tags: Look for the Liquid tag that outputs the author’s name, such as {{ article.author }}. You can wrap this tag in a conditional statement to control its display:
    {% if false %}
    {{ article.author }}
    {% endif %}
    This code snippet will prevent the author name from displaying.
  4. Save and Test: Save your changes and preview the blog to ensure everything works as expected.

This method is ideal if you want to keep the author name data in your theme for future use but not display it currently. It's a bit more technical, but it provides a robust solution.

Considerations for SEO

When customizing your blog, it’s important to consider the impact on SEO. Author names can contribute to authoritativeness and trustworthiness, which are factors in search engine rankings. By removing them, you might lose some SEO benefits.

However, if your content is strong and relevant, the absence of an author name shouldn’t significantly affect your rankings. Focus on creating high-quality content that provides value to your readers. Here are some tips to keep your SEO in check:

  • Use Descriptive Titles and Meta Descriptions: Ensure your blog titles and meta descriptions are keyword-rich and descriptive.
  • Optimize Images: Use alt tags and descriptive filenames for images to improve SEO.
  • Link Strategically: Include internal and external links to reputable sources to boost your content’s credibility.

By focusing on these elements, you can maintain a strong SEO presence, even without author names.

Testing and Previewing Changes

After making any changes to your blog, it’s crucial to test and preview them to ensure everything looks and functions as intended. Shopify provides tools to help you do this efficiently.

Steps to Test and Preview:

  1. Use Shopify's Preview Feature: In the theme editor, use the preview feature to view your blog changes before publishing them live. This lets you catch any issues without affecting your visitors.
  2. Check Across Devices: Make sure to check how your blog appears on different devices, such as desktops, tablets, and smartphones.
  3. Ask for Feedback: Share the preview link with a few trusted colleagues or friends to get their feedback on the changes.

By thoroughly testing and previewing, you can ensure a smooth transition and maintain a professional appearance on your blog.

Reversing the Changes

At some point, you might decide to reinstate the author names on your blog. It’s a good idea to know how to reverse your changes if needed.

Steps to Reverse:

  1. For Theme Code Changes: Go back to the theme code editor and remove or uncomment the lines you modified previously. Save your changes and preview to confirm.
  2. For CSS Changes: Simply delete the CSS code that hides the author name and save the file.
  3. For Apps: If you used an app, go to the app’s settings and disable the feature that hides the author name.

Being able to easily reverse your changes gives you flexibility and peace of mind as you experiment with your blog’s appearance.

Maintaining a Consistent Blog Style

Once you’ve removed the author names, it’s important to maintain a consistent style across your blog. This ensures that your content remains professional and cohesive.

Consider the following tips:

  • Set Style Guidelines: Create a style guide for your blog that outlines tone, language, and formatting rules. Share this with anyone contributing to your blog.
  • Regularly Review Content: Set a schedule to review your blog content regularly, ensuring it aligns with your style guide and brand voice.
  • Update as Needed: As your brand evolves, update your blog’s style to reflect any changes in your branding or messaging.

By following these tips, you can keep your blog looking polished and professional, even without author names.

Final Thoughts

Removing the author name from your Shopify blog posts can help create a unified and professional appearance, focusing more on your content and brand. We’ve explored several methods to achieve this, from editing theme code to using apps, each with its own benefits and considerations.

And if you’re looking to take your Shopify store to the next level, consider partnering with Pattern. We're not just about boosting rankings; we help you drive real results by creating programmatic landing pages that target a wide range of search terms, bringing in more customers ready to buy. Plus, our conversion-focused content turns visitors into paying customers. We see SEO as a key part of a broader growth strategy, ensuring your investment delivers genuine ROI. Unlike others, we make SEO a powerful growth channel for your business.

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